Supporting NZ businesses to grow their brand, sales and leads on the Google Network.
Google Ads Management You Can Trust
Managing the online presence of your business can be tough to stay on top of, with the rules constantly changing and new opportunities frequently opening up.
Let me help you demystify Google Ads and Google Analytics for your business.
Whether it’s Google Ads monthly management, an account audit, advice on where to start or help with analysing your website and ad account data, I am here to help.
Google Expert Services
Google Ads Management
I provide monthly management services for your Google Ads account, including initial setup and monthly reporting on results.
Whether you’re an ecommerce, lead generation or local services business, I can help you to gain exposure through the search, display and shopping networks on Google.
Google Reporting and Analysis
Not sure how your website is performing? With the use of Google Analytics and reporting tools, I can help you to make sense of your website data.
With the right information on who your users are, how they have found your website, how they are interacting with your content and so much more, we can identify opportunities for business growth.
Hi! I’m Kate Clapworthy. I’m based in Hawke’s Bay but work with clients all over New Zealand. I’ve been referred to as ‘the Google whisperer’, ‘that Google lady’ and was once introduced as ‘the lady that works at Google’ (not true, but I wish I had a slide in my home office!).
I have over 20 years’ experience in digital marketing in New Zealand, Australia and the UK, working across many different industries and business sizes. I have been working almost exclusively with Google Ads since 2018.
I believe Google Ads shouldn’t operate in a silo and my wider experience with traditional marketing, social media, email marketing, SEO and website creation allows me to give my clients insight into where Google should fit into your marketing strategy.
An experienced Google Ads specialist? That’s me!
Why choose me over a Google Ads agency?
Honesty
What you won’t get - if you love sales talk and bold, unsubstantiated promises, I’m probably not the partner for you. The Google advertising space is competitive and constantly changing.
What you will get - I will be upfront and honest with you about what is required to make the most out of Google Ads for your business. Sometimes this may mean not running them at all or waiting until your business is ready.
Transparency
Full account control - your Google Ads account is a business asset and I will never hold it hostage. Your business will always have full ownership of your Google account.
No outsourcing to offshore agencies - I use analysis and reporting software and occasionally a trusted colleague to help with account management, but I will always be the lead manager in your account.
Collaboration
Achieving your KPIs - with the ad space constantly changing and your business priorities shifting, I stay in touch regularly to make sure we’re making the most of your ad spend.
Fast response times - no logging of support tickets or getting another new junior account manager up to speed with your account. You’ll always deal with me directly.

Ready to grow your Google presence?
Google got you tearing your hair out? Don’t know your Analytics from your Tag Manager, your Google Ads from your Merchant Center? Not sure if ads are right for you? Just want someone to help you find the login to your account? I’m here to help.